Athletes only compete for an average of 28 minutes. Not a long time. You guys and girls on the other hand can be out there grinding it out 418 minutes per workday, and you have to go to work the next day, and the next day.
You guys don’t live in that world, you live in a world that requires high performance, focused attention for hours at a time. You don’t have the luxury of trainers on the sidelines, showers right around the corner, doctors everywhere. You’re grinders - and you deserve a product that’s better than just sugar water. So we’re excited to share with you about what we’re doing.